The more the internet grew this past decade, the more the marketing world buzzed around the significant decline in marketing value of the television age. People have shifted their viewing habits away from the way it used to. The internet contains all kinds of information accessible through search; you can access almost anything with only a few taps on the keyboard. Television also has search but still lacks in fluidity, ease of access, and simplicity. Additionally, smart TV apps have failed.
Maybe it is time to evaluate marketing strategies based on the old glory of television and make changes to adapt. Here are a few suggestions:
Keep Up with the Times
With the decreasing influence of TV, you can make use of direct response TV strategy or DRTV as part of your marketing plan. According to industry expert thecoalshed.co.uk, DRTV commercials offer the consumer a chance to directly respond to your ad. This one innovation makes online marketing more effective as you adapt to the changing times to maximize your available resources.
To be able to reach a wide audience, you can utilize digital marketing more, yet you can still make good use of television marketing.
Remaining Value in Traditional TV
Although the Millennial generation is the primary market of digital marketing, you can still reach older generations through traditional television. These generations remain a high-value demographic that you can still tap to increase sales. The time will come, however, when the millennial generation will grow older and replace older generations.
Search May Save TV
With TV search functions, consumers could have an improved user experience that will be the survival of television. The Apple TV is an illustration of how search encouraged the use of television over computers, smartphones, or tablets. Using the TV app, you can search for your favourite shows as offered by different channels such as Netflix, Hulu, and others.
You can work with your ad agency to strategies how you can market your company with the changing landscape of television. Although the prediction may not prove true, it will be best to be prepared for the future.