With around 70% of retail purchases made on impulse, it is not surprising why you should arrange your displays to lure customers in and convince them to buy more than they meant to. Creative imagination, bound by good taste and a bit of retail psychology, can help you design attention-grabbing displays that can convert into sales.
The design of display shelves in your retail store plays an important role in attracting customers and encouraging them to make purchases. Here are some suggestions.
Select a theme
Establish an overall theme that unifies the entire look of your store. Common themes revolve around the seasons as well as special occasions, such as Valentine’s Day, graduation season, or Christmas Day. However, the theme you choose should ultimately be determined by your target market.
Focus on the wants
Create a memorable focal point by putting a spotlight on what your customers want, not what they need. The latter is what they already came in for in the first place. Now, could you coax them into buying something a little more expensive? Instead of highlighting cheap coffee filters, put a top-of-the-line DeLonghi espresso machine front and center.
Light it up
Most retail stores have standard white fluorescent lights overhead, but they do little to add impact to the atmosphere of your retail store. For display entries you want to highlight, consider moving mini spotlights or warmer accent lights to make the display pop from the rest of the store.
Provide enough signs
Use appropriate signs and price tags to help your customers know more about the product without having to ask. However, one sign you should never use is that which says, “Do Not Touch.” Touching a product makes customers want to buy that product. If you forbid them from touching your merchandise, it is like prohibiting them from buying.
How you design your retail displays can spell the difference between customers who love to buy from your store and customers who would rather shop at the next store.