Social Media SitesFacebook isn’t just for sharing memes and posting updates. Instagram is much more useful than just showing what you had for lunch or where you went in your last vacation. These platforms have also provided freelancers and business owners a venue to expand their target audience and get their brands recognized.

Viral Solutions cite YouTube ads, sponsored Instagram posts, and Facebook advertising as just a few examples of how you can take advantage of social media marketing or online advertising to grow your business.

Why Advertising Online Is Recommended

There are three significant reasons to do online advertising:

1. It is affordable

Consider the hefty rates television and radio stations charge for ads. Compared to them, online ads may cost up to 20 times less, making them an ideal alternative. You’d be reaching a wider audience, but you won’t feel a pinch.

2. It has a broad target audience

Take a moment to consider everyone who is on social media, whether for work or entertainment. Now customize this audience according to age, gender, region and any other category, and voila! You have your very own “perfect” audience, and you stand a better chance at attracting them to your product or service.

3. You have guaranteed viewership

With targeted advertising online, which is done by strategically placing your ads near content that your audience is interested in, you are guaranteed to have people viewing your ads. You get value for money, and no amount of what you spend goes to waste.

With online advertising through social media, your social media platforms do most of the work for you. All you have to do is fill out a brief form and pay the amount for the package you want, and you get results. You can even get the exact statistics of your ad campaign. This is better than using traditional print advertising.

READ  4 Construction Safety Tips for Workers